Since its inception in 2006, our Maleny IGA Community Benefits Club (CBC) has poured over $940,000 into charities, schools, sporting clubs, essential services and special interest groups across this Sunshine Coast Hinterland community. Over 7600 customers of the thriving, locally owned store are a part of the CBC program and one cent from every dollar they spend at the checkouts goes directly into the community group of their choice. Owners, Rob and Samantha Outridge say it’s an easy way to put money where it’s needed without groups having to come asking for a handout.
“The feedback we’ve received over the years has been extremely positive” Mr Outridge said. “Several smaller clubs have admitted that were it not for their CBC funding they may have had to close their doors.” CBC is a simple loyalty program. Customers sign up at the checkout and receive a CBC number linked to the group of their choice. They then quote the number when shopping and one cent from every dollar is deposited into that group’s account.
Samantha Outridge said groups can use their funds any way they choose. “As well as larger cost items such as building work, purchase of equipment, maintenance and repairs, many groups feed their CBC funds back into our store, buying food for events, vouchers for raffles or simply paying their store account.” “It’s about making the community we live in a vibrant and thriving one” Mrs Outridge said, “And helping individuals feel good about the part they are playing in that process.”